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This package is to appeal to all consumer of laundry product who has environmental awareness and conscience and who chooses to prioritize the purchase of green items. Buying eco cleem should make the consumer feel good about responsible and caring the planet.
At began, my intention is to appeal to the senses of whimsy and related to the style of an Eco conscious consumer, through an in your face something they will remember. i want to roll out a campaign that start with our target audience and builds vitally, through a great BRAND concept that people will want to be a part of and will talk about to their friend, that idea is animal
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I think it a good idea to find some way to appeal this product toward children. I believe this can make big sale if focus more toward to children than just for environmental hippies. The design of the beer is very cute looking thing, I can imagine kids asking their parent get this product at the market store without knowing the fact it just laundry product This also makes it a fun design element to be displayed in the kitchen, garage or laundry room. I want people to want to leave this package out and show it to their friends.
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