Brand identity

My approach in creating my brand identity in relating to a magical or myistic theme about myself I see my as a wizard or some sort like alchemist who take on ingredients of inspirations put in huge pot and mixing together in to ideas. O.k. that sound thing a witch would do but you can get the idea. Having this think through I sure that alchemy would fit this agenda. Alchemy known as both a philosophy and an ancient practice focused on the attempt to change base metal into GOLD. I going to choosing two color to represent  brand identity which is orange and blue. Orange is a power color. It is stimulates enthusiasm and creativity. Orange means vitality with endurance. Blue is calming. A natural color, from the blue of the sky, Dark blue can be conservative or ultra-modern.

WILDFLOWER LOGO AND RUMEX

showing the logos samples between color and black/white

The logos that I design are supposed to represent of how similar between the flower and technologies are. Dealing that fact of how complex a flower is made in some way same complexly as technologies today. One of designs is half of a gear piece and another half of a flower that design shows the viewer what I meaning about how they are similar to each other. The font for wildflower had to be very modern that every body that look at, will take it seriously. The name for wildflower is interesting name as brand identities that will be remember from consumer who buys from them. However the name of buttercup seem too childish for naming their product instead to called it RUMEX which is name after a actually wildflower name. The reason because we want that name to related the branding name of WILFLOWER. 

showing different  color option of business cards